Carrier profile · USDOT 350162 · Updated Jun 13, 2026

LA CROSSE SIGN CO INC

DBA LA CROSSE SIGN GROUP

17 power unitsRegional · 3 statesONALASKA, WI100/100

AUTHORITY STATUS UNKNOWNRATED SATISFACTORY

Observed fleet · trailing 24 mo daily

17Power units

Self-reported · MCS-150

—Trailers seen

None observed · 24 mo

—Avg age (yr)

Not yet decoded

Call dispatch(608) 781-1450 Email dispatchjennifer.etrheim@LACROSSESIGN.COM

Click to see how we scored it

Load decision · FMCSA snapshot · Jun 13, 2026

Clear to load

Active authority and a clean federal record. No blocking issues found.

Established 37 yearsOut-of-service rates below national average

Watch · 0

Nothing flagged.

In good standing · 2

Established 37 yearsOperating authority has been on file since 1989.Out-of-service rates below national averageBoth vehicle and driver OOS rates beat the national benchmark across 12 inspections.

USDOT registration

yr registered

Authority not on file

Insurance (BIPD)— unknown

No filing on record

Vehicle OOS · 24-mo0.0%

▼ 22.26% nat'l

Crashes · fatal

Clean · 24 mo

USDOT registration

yr registered

Authority not on file

Insurance (BIPD)— unknown

No filing on record

Vehicle OOS · 24-mo0.0%

▼ 22.26% nat'l

Crashes · fatal

Clean · 24 mo

Vektor intelligence · beyond the federal recordProprietary signals computed from VIN-decoded inspections & daily FMCSA snapshots

Fleet typeIdentity

Asset-based

17 power units. Brokers price each fleet type apart.

Fleet age vs peersDecoding

—

Not yet decoded

Identity stabilityStable

37 yr unchanged

Same registration since 1989 — no chameleon / reincarnation signal.

Safety

6 inspections · 24 mo · vs national benchmarks

Out-of-service rate· 24-mo cumulative · vs national

Vehicle OOS 0.0%24-mo cumulative

050%nat'l 22.26%

Driver OOS 0.0%24-mo cumulative

030%nat'l 6.67%

Every inspection in the window pooled — 3 vehicle and 6 driver inspections over 24 months.

Vehicle OOS rate· vehicle OOS · vehicle-level inspections · 6-month trailing

0.0% · latest 6-mo window● Steady

Share of vehicle-level roadside inspections in each trailing six-month window that resulted in a vehicle out-of-service order. Holding steady across the window. The national vehicle benchmark uses the same metric and is shown on the chart.

Roadside inspection history· 24 charted calendar months · vehicle / driver level · any-OOS overlay

5 inspections in the charted months · busiest month Oct '24 · 1

Vehicle-levelDriver-levelAny OOS

Monthly FMCSA roadside inspections across the 24 charted calendar months. Bars show level-qualified vehicle and driver populations; one inspection can qualify for both. The line shows inspections with any out-of-service result.

Inspection coverage· expected vs observed · the fraud signal

Inspection coverage

How heavily FMCSA inspects this fleet for its size — it tells you how much to trust the safety signals above. Thin coverage on a young authority is a fraud signal nobody else surfaces.

Thin coverage

Under-inspected

Expected

Well-monitored

Heavily inspected

≈0.2 / unit·yr

thin signalabundant signal

Few roadside inspections for a 17-unit fleet — the out-of-service and violation signals above rest on a small sample, so weight them cautiously. Thin coverage on a young authority is itself a flag.

Registered power units: 17
Inspections · 24 mo: 6
Annualized: ≈3 / yr
Coverage: ≈0.2 inspections / unit · yr

Explore full safety record — inspections, BASICs, crashes

Authority & insurance

Can they legally + adequately haul your load?

Insurance continuity· insurer · policy · lapses

No insurance filing history on record.

This timeline is the FMCSA filing history, and it ends at the most recent superseded filing — current policy status is not tracked here. Request a certificate of insurance to confirm active coverage before tendering.

Explore full authority & insurance record

Equipment & fleet

VIN-decoded · NHTSA vPIC

Capacity· power units = haulable capacity; trailers are towed

Registered power units (MCS-150): 17
Observed power (24 mo): —
Trailers (towed): —

Capacity is power units only — trailers are towed equipment and are never summed into a fleet-size figure.

Explore full fleet — VIN roster, equipment mix, age distribution

Operations & lanes

Revealed by inspection density across 3 states · 24 mo

Operating footprint· revealed by roadside-inspection geography

Operating radiusLocal

revealed

States observed

US states

Inspections · 24 mo

WI busiest

Inspection density by state· each tile = a state · shade = inspections, last 24 mo

Home base

ONALASKA, WI

1450 OAK FOREST DR

Top corridor

WI 3 · MN 2

Density

fewermore

Shade = roadside inspections, last 24 mo.

See the full operating map — state density, top lanes

Network & fraud

Affiliated entities & reincarnation signals · for review, not a verdict

Shares a company officer with other carriers

joel house — 4 carriers: USDOT 531650 USDOT 3236571 USDOT 4464590

Explore the carrier network & VIN cross-links

Identity & contact

FMCSA census + L&I dossier

Location

Physical address: 1450 OAK FOREST DR, ONALASKA, WI, 54650
Mailing address: PO BOX 187, ONALASKA, WI, 54650
Operation: Interstate

Contact

Phone: (608) 781-1450
Fax: (608) 781-1451
Email: jennifer.etrheim@lacrossesign.com
Web domain: lacrossesign.com

Registration

Officer: Joel House
USDOT / docket: 350162
First registered: Apr 11, 1989
Last MCS-150: Apr 30, 2025 · 251,300 mi (2024)
FMCSA safety rating: Satisfactory · Jan 18, 2006
D-U-N-S: 620659383

Fleet (self-reported · MCS-150)

Power units

Drivers

CDL drivers

251,300

Annual mileage

Open the full identity & federal record

Federal activity

Daily-captured FMCSA licensing & insurance changes — monitored by Vektor

Federal record activity· monitored daily by Vektor

No licensing or insurance changes captured since Vektor began monitoring this carrier (June 2026). Quiet is usually good.

Open the full federal-record activity feed

Reviews

Verified broker, shipper & driver reviews — moderated

Performance ratings only — never the Vektor risk score

No verified reviews yet

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Verification summaryAuthority, insurance, safety and identity facts for LA CROSSE SIGN CO INC.

LA CROSSE SIGN CO INC (USDOT 350162) has a Vektor safety score of 100/100 and a Clear to load verdict, from the carrier's FMCSA record refreshed Jun 13, 2026.

The carrier has an unknown current for-hire authority status because no FMCSA L&I authority row is available as of Jun 13, 2026.

It has an unknown current BIPD insurance status because no FMCSA L&I active-filing snapshot is available as of Jun 13, 2026.

Its vehicle out-of-service rate was 0.0% over the last 24 months, versus the 22.26% CVSA national average, from FMCSA roadside-inspection data refreshed Jun 13, 2026.

The carrier received 6 roadside inspections in the last 24 months — 3 vehicle-level and 6 driver-level — across 3 states, according to FMCSA roadside-inspection data refreshed Jun 13, 2026.

The carrier has 0 reportable crashes in the last 24 months and 0 fatal crashes across the full FMCSA crash record available as of Jun 13, 2026.

It reports 17 power units and 16 drivers in its most recent MCS-150 filing dated Apr 30, 2025.

It has an FMCSA safety rating of Satisfactory assigned Jan 18, 2006 in the federal record refreshed Jun 13, 2026.

Frequently asked

What is LA CROSSE SIGN CO INC's USDOT number?

LA CROSSE SIGN CO INC's USDOT number is 350162.

Is LA CROSSE SIGN CO INC authorized to operate?

As of Jun 13, 2026, LA CROSSE SIGN CO INC is active in the FMCSA register.

What is LA CROSSE SIGN CO INC's safety record?

LA CROSSE SIGN CO INC has a 0.0% vehicle out-of-service rate (national average 22.26%) across 12 roadside inspections, with 0 reportable crashes in the last 24 months, and an FMCSA "Satisfactory" safety rating. Vektor's computed risk score is 100/100 (tier: clear).